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ensuring a growing consumer health brand makes its presence known.
when you’re trying to make your presence felt in a busy marketplace it’s important that you can establish a presence at key events, to help build brand recognition. so we were asked to create a pair of exhibition stands for ‘this morning - live’ and ‘balance - festival’, that both maximised the available space and ensured that customers would remember the brand going forwards.
location, location, location. we made sure to secure exhibition space that would attract a high volume of traffic, guaranteeing visibility. next we created stand designs that maximised both floor space and available height to further promote visibility and allow the maximum number of customer interactions at any given time.
on top of this we wanted to ensure return on investment by allowing interested customers to make purchases directly on the stand. so we took care of organising both refrigeration units, to keep the products safely stored, and wireless card terminals allowing customers to start their gut health journey with a tap of their card.
vsl#3 team members and brand representatives could focus on talking to and engaging customers, as we took care of all the setup and logistics both before and after the events.
as a result they were able to drive sales and promote brand awareness, helping to establish vsl#3 as a market leader in the gut health sector of consumer care and wellbeing.
